“How To Win Facebook Friends & Influence People” nationaljournal: The Big Picture: Corporate America’s use of social media  An analysis of Fortune 500 companies shows that corporate America is saying “thanks” to followers. “Sorry” is also commonly used, so that social media serves as a way to field complaints and appreciate customers. Which brands/companies do you follow on social media? Which ones are your favorite, which ones are boring? 
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“How To Win Facebook Friends & Influence People”

nationaljournal:

The Big Picture: Corporate America’s use of social media 

An analysis of Fortune 500 companies shows that corporate America is saying “thanks” to followers. “Sorry” is also commonly used, so that social media serves as a way to field complaints and appreciate customers.

Which brands/companies do you follow on social media? Which ones are your favorite, which ones are boring? 

Well done Warby Parker + Vision Spring. Solid example of how the “Buy One, Give One” model can be far greater than a handout. warbyparker: STORIES FROM THE FIELD: Vijaya Laxmi’s shirtmaking business serves as her family’s primary source of income. When her vision began to weaken a couple of years ago, it wasn’t long before Vijaya had difficulty even threading a needle. There was nowhere for Vijaya to purchase affordable eyeglasses anywhere near her village and Vijaya had to rely on her granddaughter to help her thread needles. While her granddaughter was in school, Vijaya struggled to finish her work and it wasn’t long before Vijaya’s customers began sourcing from other seamstresses. In September, VisionSpring visited Vijaya’s village. She received a free exam provided by a Vision Entrepreneur and found a pair of glasses that she could afford. Immediately Vijaya was back to sewing 10 shirts a day, reducing the burden on her family and restoring her independence. — For every pair of glasses we sell, we distribute a pair to someone in need. We do this through non-profit partners like VisionSpring, who provide glasses and training to people in developing countries to start their own businesses selling glasses. These Vision Entrepreneurs directly impact people like Vijaya.
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Well done Warby Parker + Vision Spring. Solid example of how the “Buy One, Give One” model can be far greater than a handout.

warbyparker:

STORIES FROM THE FIELD: Vijaya Laxmi’s shirtmaking business serves as her family’s primary source of income. When her vision began to weaken a couple of years ago, it wasn’t long before Vijaya had difficulty even threading a needle. There was nowhere for Vijaya to purchase affordable eyeglasses anywhere near her village and Vijaya had to rely on her granddaughter to help her thread needles. While her granddaughter was in school, Vijaya struggled to finish her work and it wasn’t long before Vijaya’s customers began sourcing from other seamstresses.

In September, VisionSpring visited Vijaya’s village. She received a free exam provided by a Vision Entrepreneur and found a pair of glasses that she could afford. Immediately Vijaya was back to sewing 10 shirts a day, reducing the burden on her family and restoring her independence.

— For every pair of glasses we sell, we distribute a pair to someone in need. We do this through non-profit partners like VisionSpring, who provide glasses and training to people in developing countries to start their own businesses selling glasses. These Vision Entrepreneurs directly impact people like Vijaya.

By TIM FERNHOLZ via GOOD A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services.  The most interesting finding in the survey is that consumers in emerging markets—which it calls Rapid Growth Economies—are much more likely than their counterparts in Europe and the United States to trust socially responsible brands, switch their business to support them, and agree that social purpose and profit can go hand in hand. For full story click here
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By  via GOOD

A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services. 

The most interesting finding in the survey is that consumers in emerging markets—which it calls Rapid Growth Economies—are much more likely than their counterparts in Europe and the United States to trust socially responsible brands, switch their business to support them, and agree that social purpose and profit can go hand in hand.

For full story click here

Citi Pays $41M to Sponsor NYC Bike-Sharing Program

By: Henry Goldman via Bloomberg BusinessWeek

Citigroup Inc. (C) (C) agreed to pay $41 million to sponsor New York City’s bicycle-rental program, which Mayor Michael Bloomberg said will be the largest such system in the U.S. when it begins in July.

The “Citi Bike” program, presented by the mayor and Citigroup Chief Executive Officer Vikram Pandit at City Hall today, will offer 10,000 bikes branded with the New York-based bank’s logo at 600 docking stations in Manhattan and Brooklyn.

For full story click here

Top 20 Companies Using Innovation to Combat Climate Change

Maplecroft’s Climate Innovation Indexes (CIIs) – which rank 360 of the largest US companies according to their innovation of clean-tech solutions and new products, mitigation of climate change related risks and management of carbon emissions - was released earlier this morning.

The top 20 US firms are ranked below, along with their sectors:

  1. General Electric Co, Industrial 
  2. Alcoa Inc, Basic Materials
  3. Johnson Controls Inc, Consumer, Cyclical
  4. Ford Motor Co, Consumer, Cyclical
  5. Intel Corp, Technology
  6. Hess Corp, Energy
  7. Air Products & Chemicals Inc, Basic Materials
  8. Praxair Inc, Basic Materials 
  9. United Technologies Corp, Industrial
  10. Autodesk Inc, Technology
  11. Covanta Holding Corp, Energy
  12. PG&E Corp, Utilities
  13. Goldman Sachs Group Inc, Financial
  14. Life Technologies Corp, Consumer, Non-cyclical
  15. Lexmark International Inc, Technology
  16. Weyerhaeuser Co, Basic Materials
  17. Coca-Cola Enterprises Inc, Consumer, Non-cyclical
  18. Advanced Micro Devices Inc, Technology
  19. PSEG Inc, Utilities
  20. Applied Materials Inc, Technology

The Maplecroft Climate Innovation Indexes (CIIs) are the single most exhaustive study of the USA’s largest multinational companies are managing and adapting to climate change, with a special focus on innovation.Maplecroft rated each company against more than 100 criteria, including: technological innovation and new working practices to combat climate change impacts; management of climate-related issues; adaption to physical climate-related risks, such as flooding or more extreme weather events throughout the supply chain; and the reduction of GHG emissions.

See Fast Company’s The Companies Combatting Climate Change In The Most Innovative Ways for more details