Apparently we’re not the only ones confident in the future for brands making a difference.
In a recent Fast Company article, editor Morgan Clendaniel argues that, “The brands that survive will be the brands that make life better.” Clendaniel cites a recent Havas Media study on consumer engagement that concludes, companies not making a difference—to the world and to consumers—will find it increasingly difficult to stay alive and relevant.
Producing products that are slightly better than the competition is already becoming a lacking strategy for growth. Many brands across all industries are working on developing innovative ways to create true social impact that resonates with their consumers. The great companies of tomorrow will no longer be solely defined by great products and profits; that’s just not good enough anymore.
Consumers are demanding more and more from our brands and the ones that make it to tomorrow will be the ones that are most effectively connecting with their consumers. There is a long over-due and difficult journey ahead for brands that want to survive. The power really lies with consumers; they have the ability to change things, expect more and make our world better.
Stop me if you’ve heard this before – aspiring social entrepreneur leaves a promising, corporate career and books a one-way flight across the world.
Stop me if you’ve heard this before – aspiring social entrepreneur wraps up his global tour; goes live with his idea on Kickstarter; and says he’ll stay on a treadmill without sleep for five days until it’s fully funded.
Meet tenacious Will Baxter. In case you’re wondering which hospital Will was checked into due to sleep deprivation and exhaustion, the answer is none. His new social startup, I AM, was 100% funded, and Will was even able to step off the treadmill ahead of schedule. I AM will sell and market products (from laptop covers to clothes) in the developed world that are sourced and sustainably manufactured in developing countries.
If you haven’t already, view the short video above explaining I AM’s remarkable funding campaign. Be sure to also visit http://theiamidea.com to learn more about this extraordinary social startup.
Ethically sourced yoga bags and straps are first in line for production. I hear they make an excellent Christmas present!